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Rice Fruit Co. promoting new ‘grab ‘n go’ four-count apple pack

Knowing what today’s consumers want in packaging choices, and giving them what they want, is just one of the things that Gardners, PA-based Rice Fruit Co. has specialized in for more than 105 years. And during that time, it’s kept an edge on variety demand and in introducing new varieties that eventually become mainstays on kitchen counters.

Brenda Briggs, vice president of sales and marketing, and Maggie Travis, sales representative for Rice Fruit, will be talking with current and prospective customers about both of these integral topics at the company’s booth, No. 129, at the Southeast Produce Council 2018 Southern Exposure expo on March 1-3 at the Tampa Convention Center in Tampa, FL.

4-ct.-box-1-2 “We will be promoting KIKU brand apples,” said Briggs. “Our domestic grown KIKU brand apples are in good supply. This dessert-quality treat is the sweetest apple in our lineup, and fans are always eager for the new season.”

Rice Fruit has exclusive growing rights to the proprietary KIKU apple in the east. It is also available through its partners, CMI Orchards in Wenatchee, WA, and Applewood Orchards in Deerfield, MI.

“We will also be featuring our new Grab ‘n Go, four-count apple convenience pack,” said Briggs. “With today’s consumers ever on the move, we are excited to introduce a new pack that is both convenient and environmentally friendly. We will be showcasing our Grab ‘N Go box in the Bright Ideas New Product Showcase at Southern Exposure. The graphics are fun, and we feel this will reach out to today’s busy consumer.”

As Bronze sponsors of Southern Exposure, Rice Fruit is proud sponsors of the Southern Roots Luncheon. Briggs said this is the second year the company has sponsored the luncheon, and it looks forward to the empowering event again this year.

“As an all-female sales team, we enjoy the opportunity to highlight and connect with fellow female leadership in the produce industry,” she pointed out. “It is great event to visit with customers, meet new contacts and stay in touch with industry friends.”

The Rice Fruit representatives also make it a point to attend several of the educational and social events that make Southern Exposure a unique show. 

“The structure, size and location of this show lends itself to building new relationships and strengthening existing ones,” added Briggs.

She noted that business this apple season has been interesting.

“We’ve seen good, steady movement from the start,” she said. “Heavier national holdings depressing some segments of the market have been offset by the extraordinary trucking situation impacting availability and rates. Our proximity to market and ability to deliver has kept our orders coming in at a nice pace.”