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WTRMLN WTR launches BLNDS line at Whole Foods

WTRMLN WTR has introduced a line of three new functional blends to its growing product portfolio.

WTRMLN GNGR (ginger lemon), WTRMLN LME (lime) and WTRMLN TRT CHRRY (tart cherry) are each made with WTRMLN WTR’s deliciously hydrating base of watermelon (flesh + rind) and the addition of organic juices and organic extracts that deliver strong secondary functional benefits for athletes and those who lead an active lifestyle.WTRMLN BLNDS-

The three BLNDS SKUs will be available through July 2017 exclusively at Whole Foods Market stores nationwide in a 12-ounce single-serve size for $3.99.

A percentage of all BLNDS product sales will benefit Whole Planet Foundation, whose mission is poverty alleviation through microcredit in communities around the world that supply Whole Foods Market stores with product.

“We are so excited to partner with WTRMLN WTR on the exclusive launch of their functional blends line,” said Alix Simmons, global grocery category manager for Whole Foods Market. “In addition to being an innovative brand within the cold-pressed juice category, they’re innovating in the food waste space through both sourcing and manufacturing practices. We’re proud to share their products and mission in our stores.”

“Congratulations to my partners at WTRMLN WTR,” said Beyoncé, an investor in the company. “I applaud the innovative female leaders at WTRMLN WTR, who inspire us with their creativity and their true commitment to elevating our community and culture.”

The three new BLNDS join WTRMLN LMN (lemonade), a low-sugar lemonade offering, which was launched last summer. Like the original WTRMLN WTR, the BLNDS will all be made using “seconds” — the blemished, sunburned, misshapen watermelons that aren’t viable for commercial retail and are typically discarded.