With the new year, The Produce News staff will grow with the addition of Melanie Richer, who will join the publication as its new Canada editor and sales manager, better positioning The Produce News to serve the Canadian market.
Ms. Richer has been dedicated to the marketing and communications field for more than a decade, coming from a full-service advertising agency representing clients from a variety of sectors. In her role for the past three years as senior manager of marketing and communications for the Canadian Produce Marketing Association, she managed the Fruits & Veggies — Mix it up! national consumer marketing campaign. She also oversaw the Freggie Children’s Program, which educated young children about the importance of eating fruits and vegetables as part of a healthy diet and active lifestyle. Ms. Richer worked closely with key CPMA committees on a variety of issues affecting the industry.
She sits on the board of directors of the Canadian Marketing Association’s Ottawa chapter and was the 2011 co-chair of the International Fruit & Vegetable Alliance, an international organization incorporated in Canada that aims to encourage and foster efforts to increase the consumption of fruits and vegetables globally for better health. She also represented CPMA on the Agriculture & Agri-Food Canada Horticulture Value Chain Roundtable’s Horticulture for Health Working Group and the National Network on Healthy Eating.
Ms. Richer teaches direct marketing, marketing and entrepreneurship, and project management for the advertising and the e-publishing programs at Algonquin College.
Her professional background brings with it strategic and corporate development, marketing, advertising and communications experience. She graduated with honors from the Algonquin College Advertising Program.
In her new position as Canada editor and sales manager, Ms. Richer will be responsible for covering the Canadian produce industry. “I am looking forward to covering the issues from a different perspective in my new role for The Produce News. This new position will allow me to maintain my ties to the produce industry and tell the stories of the dynamic and passionate people within it,” Ms. Richer said. She will begin her tenure with The Produce News in January 2012.
“The Produce News has enjoyed a long and cordial relationship with the Canadian produce trade,” said Jack Bricker, president of The Produce News. “We are 100 percent committed to our Canadian readers and customers. After trying a couple of different staffing formulas, we felt the logical solution to serving Canada was to create a permanent position there. Melanie’s knowledge of the Canadian produce industry makes her the perfect person to be our Canadian editor and sales manager. We are very enthused about the expanded coverage of Canada that Melanie brings.”
She will be available to the trade beginning in January at email@example.com or 613/720-7731.