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Val Verde Vegetable adds new position, names VP of operations

by Press Release | November 02, 2011

Effective immediately, Jed Murray has been promoted to vice president of operations with Val Verde Vegetable Co. Inc. of McAllen, TX, according to an Oct 28. press release. Mr. Murray has been with the company for three years and previously held the role of cabbage harvest manager.

Mr. Murray has more than 12 years of experience in the produce industry in the areas of marketing, production and operations. In the past, he worked in various positions at Tanimura & Antle, where he helped launch new products, opened new growing areas, expanded acreage, implemented food-safety programs and managed production protocols that grew business.

In this newly created position, Mr. Murray will play a key role in further developing Val Verde's production plans by expanding acreage, adding new products and implementing new production protocols. To date, Mr. Murray has built long-range and short-term product-forecasting models, improved pack specifications and enhanced Val Verde's food-safety program.

"As our business has grown, particularly our production volume, we found it necessary to expand management responsibilities and add a position that focused on a holistic view of all operations," Frank Schuster, president of Val Verde, said in the press release. Mr. Schuster continued by saying, "Val Verde has always been focused on quality, but Jed's experience with larger organizations gives him a broad point of view on how to facilitate programming between production and sales, and bring increased value to the business."

"I have a lot of respect for Frank's integrity and his continued commitment to growing and maintaining a family business," Mr. Murray said in the press release. "Val Verde has always been a business focused on quality, and I'm pleased that I can use my skills to help them add new tools and resources that will grow the business for the next generation."

When he is not working, Mr. Murray spends time with his family and volunteers at his church, where he maintains a large community garden that has generated over $5,000 in profits that have been distributed to non-profit organizations and those in need throughout the Rio Grande Valley.

Val Verde Vegetable Co. Inc. is a third-generation family farm and grower-shipper-marketer of products from South Texas and Mexico with a specialty in leafy greens and cabbage.