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Cranberry Marketing Committee announces resignation of executive director

by Press Release | November 01, 2011

David N. Farrimond executive director of the Cranberry Marketing Committee, based in Wareham, MA, has resigned from the committee, effective Sept. 30.

“Over the last 25 years I have seen many changes in the cranberry industry,” Mr. Farrimond said in a Nov. 1 press release announcing his resignation. “Today, cranberries are considered one of the most recognized fruits due to the health benefits they offer consumers in a global marketplace. I particularly want to thank the staff of the Cranberry Marketing Committee for their professionalism and dedication during some very difficult and challenging periods within the industry.”

“Dave has been instrumental in bringing the CMC’s generic promotions program to where it is today,” Scott Hannula, chairman of the committee, added in the press release. “During his career at the committee, Dave has worked to bring the cranberry industry through some of its most challenging times while becoming a friend within the industry. Under Dave’s leadership the committee has grown to be one of the best- managed marketing programs under the USDA’s Agricultural Marketing Service. His knowledge, talents and experience have been great assets to the CMC, leaving behind extremely high expectations for the new executive director.”

The Cranberry Marketing Committee operates under the authority of the Agricultural Marketing Agreement Act of 1937 and was established as a Federal Marketing Order in 1962. The objective of the Cranberry Marketing Committee is to ensure stable supply and demand of quality products while generically promoting the use of cranberries internationally and domestically.