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FoodLink adds Price Chopper to growing on-line network

by Press Release | August 15, 2011

FoodLink, an on-line network for fresh food retailers, wholesalers and suppliers, announced Aug. 10 that Price Chopper Supermarkets, based in Schenectady, NY, has selected FoodLink as its on-line commerce platform for sourcing and managing perishable goods across 128 stores in Connecticut, Massachusetts, New Hampshire, New York, Pennsylvania and Vermont.

“FoodLink enables us to get better information about the market for fresh produce,” Keith Frosceno, vice president of produce for Price Chopper, said in an Aug. 10 press release. “The network also greatly enhances our produce supply chain efficiency and product fulfillment. We expect to achieve higher service levels and reporting tools to identify where we can continue to make improvements.”

FoodLink, based in Los Gatos, CA, is an on-line network that connects all the participants in the fragmented perishable goods supply chain. The network consists of over 2,000 retail grocers and their fresh food suppliers, including carriers and third-party brokers and wholesalers. According to FoodLink, the network helps retailers manage the fresh food category to source the highest-quality products at competitive prices while reducing waste and inefficiencies between suppliers and buyers that contribute to higher food costs.

For suppliers, FoodLink is a sales platform that simplifies the process of managing orders, tracking shipments, responding to change requests and receiving payment.

“Whenever successful and innovative companies such as Price Chopper join FoodLink, we see benefits that extend to all network members,” Eric Peters, president and chief executive officer of FoodLink, added in the press release. “All of us at FoodLink are thrilled to have Price Chopper on board, and we look forward to helping them realize exceptional results.”

Price Chopper is the latest in a series of regional grocery chains, including K-VA-T Food Stores and Roundy’s Supermarkets, that have selected FoodLink to manage their fresh food category.