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The Philadelphia Wholesale Produce Market has added a veteran communications specialist to lead business development efforts.

Tad Thompson, who has worked primarily for The Produce News since 2002 covering the northeastern and

Tad Thompson, who has been named business development manager for the Philadelphia Wholesale Produce Market, with Dan Kane, market manager, and Sonny DiCrecchio, president and chief executive officer of the market.
midwestern United States and Canada, as well as the international produce trade, has been named business development manager for the market. The appointment is effective Aug. 22, Sonny DiCrecchio, the market's president and chief executive officer, announced Aug. 2

 

"We are extremely pleased to have Tad join our staff on the Philadelphia market," Mr. DiCrecchio said. "Given his long experience, there are few people who understand the positioning of our market better than Tad. He has a very broad understanding of all aspects of our industry and knows its key players, which is what we need to help the 26 stockholders of the Philadelphia Wholesale Produce Market build their business."

After graduating with a bachelor's degree in journalism from Kansas State University, Mr. Thompson began his career covering the produce industry in 1977 as eastern editor of The Packer. One of his first assignments was providing coverage of the old Philadelphia produce market, and he has maintained a close association with Philadelphia's wholesale produce industry and its fruit import trade throughout his career.

"I am thrilled with this opportunity because of the chance to pull together a wide variety of my experiences to boost a fantastic industry asset," Mr. Thompson said. "Sonny and the market's operators have long been my friends, and I have a great deal of respect for their businesses and the incredible determination they needed over the last 10 years to build the market. I'm anxious to meet with the market board, its stockholders and the marketing committee to determine the best plan to help this amazing market reach its sales potential."

With almost 700,000 square feet of refrigerated space, the Philadelphia Wholesale Produce Market, which opened June 5, is the world's largest fully refrigerated terminal market and is thought to be the largest central refrigeration system in the world, with 2,800 tons of refrigeration holding over 250,000 pounds of Freon. The market consistently maintains the cold chain, enabling the operators to meet the food-safety requirements of the most demanding retail or foodservice customers.

"We will be promoting this market as a single source for procuring virtually any fresh produce item that would be available in this country," Mr. DiCrecchio said.

"I leave The Produce News with a great deal of appreciation for the opportunities I have enjoyed," said Mr. Thompson. "The work has truly been a pleasure, and I look forward to an ongoing relationship with The Produce News as part of my new role."

"We wish Tad the best as he enters this new phase of his career, and I am confident that the Philadelphia Wholesale Produce Market and its stockholders will benefit from his experience and energy in boosting the profile of their incredible new facility," said John Groh, editor and publisher of The Produce News.