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QPMA golf tournament raises $10,000

by Tad Thompson | July 26, 2011

LONGUEUIL, QC - A brutally hot July in southern Quebec moderated with a cool breeze July 22 to make a very pleasant day for Quebec Produce Marketing Association's 53rd annual golf tournament.

Yves Meloche, an executive with Luc Charbonneau Fruits & Legumes Inc., based in Saint-Laurent, QC, and his father, Roger Meloche, who was very active in Quebec's produce industry and is now retired, were among the 275 golfers who participated in the organization’s 53rd annual golf tournament. Roger Meloche attended the QPMA’s inaugural golf tournament on July 27, 1956, at the Ste-Agathe Golf Course.
A total of 275 golfers participated in the fundraising event at Parcours du Cerf golf course in this Montreal suburb. A total of 350 people attended the post-tournament dinner, where the QPMA presented a check for $5,000 raised by tournament sponsors and guests to the Montreal Children's Hospital Foundation. This year, the Canadian National railroad, known as the CN, matched the donation with its special "CN Miracle Match" program, bringing to $10,000 the total amount of the donation.

QPMA golf committee chairman Dino Farrese, executive vice president of Bellemont Powell, a food distributor based in nearby Boucherville, QC, kicked off the tournament with the opening tee shot.

On the fairways, food tastings were provided for the players. There was a post-tournament reception before the dinner, which closed featured drawings for 50 prizes.

Founded in 1947, the Quebec Produce Marketing Association includes some 500 businesses from virtually all levels of the food distribution chain. The association's mission is to create a favorable environment for the marketing of fresh produce in Quebec.