Duda Farm Fresh Foods, based in Oviedo, FL, announced the promotion of Nichole Towell to director of marketing. She previously held the position of marketing manager.
With 11 years of service at Duda Farm Fresh Foods, Ms. Towell has been instrumental in the company's sales and marketing efforts. She recently led the charge for Duda Farm Fresh Foods' consumer marketing efforts through digital and social media marketing.
"I am delighted to announce Nichole's promotion to director of marketing," Mark Bassetti, senior vicepresident of Duda Farm Fresh Foods, said in a July 25 press release. "Nichole was simply born to market fresh produce. Her dedication to furthering the growth of Duda Farm Fresh Foods and her demonstration of leadership in the fresh produce industry is a testament to her passion. Her promotion is well deserved."
Ms. Towell led the marketing promotion and public relations efforts for Duda Farm Fresh Foods' "What's Red?" launch in 2010, which was highly publicized. She also serves on the United Fresh Produce Leadership Alumni board of directors; is involved in the planning committee for the PMA Foundation for Industry Talent's Fresh Perspective event; and is an avid supporter and member of the Produce for Better Health Foundation marketing committee.
In her new role, Ms. Towell will lead Duda Farm Fresh Foods strategically on all marketing initiatives addressing the trade and consumers. As a member of the Duda Farm Fresh Foods management team, she will continue to provide invaluable consumer insight and support the company's focus on providing customers with the best service and tools to remain competitive in today's marketplace.
Ms. Towell is an alumnae member of the United Fresh Produce Association's Produce Industry Leadership class 15, and one of her several industry recognitions was winning the 2009 Tip Murphy Scholarship for Leadership Excellence from PMA's Foundation for Industry Talent.