PARMA, ID — In the six years since she began her career with Nunhems USA, a part of the Bayer CropScience family of companies, Rebecca Catlett has made a steady climb up the corporate ladder and recently was named to the newly created position of produce chain manager for the Americas.
Ms. Catlett, who started with Nunhems in 2005 as a marketing and communication specialist and advancedto global marketing and communication manager in 2009, said the new role is a logical follow-through for her experience.
“Now, instead of being a part of the seed end working with retail and consumers [in marketing and communications for the company] pushing for demand, I pull through demand for seed management,” she said.
“I bring value to the product outside the seed arena,” she added.
Ms. Catlett explained that her job will entail working with companies that conduct testing, such as food labs that establish flavor profiles based on consumer trends. Her role will have her interacting with retailers, packer-shippers, importers, traders and foodservice professionals to develop products and initiatives that enhance their business and how they work with Nunhems.
Ms. Catlett’s specific crop focus is onions, and she said there will be other produce managers who will work in her department and focus on other Nunhems crops that include tomatoes, carrots, cucumbers, watermelons and melons.
Nunhems has established a global counterpart for Ms. Catlett in Europe, she said.
Her own territory includes both North America and South American, and she will travel to markets within the various countries.
In March 2010, following her move to global marketing and communication manager, Ms. Catlett was succeeded in the role of marketing and communication manager by Travis Estvold.
Earlier this year Mr. Estvold was part of the team that put together the International Watermelon Conference in Miami Beach, and he told The Produce News in mid-July that he is currently working with crop specialists to revamp and augment the crop imaging for upcoming campaigns.
“We hope to implement the new imaging this fall,” he said.