Some things just go together, like apples, caramel and peanut butter. That’s why National Apple Month has teamed with Marzetti, Smucker’s and Jif for a national retail and military commissary display contest, with $14,000 in prizes.
The 2011 NAM theme, “Host an Apple Pairing Party,” aims to capture the imagination of produce managers, pique the interest — and palates — of consumers, and ultimately increase sales of U.S. apples and apple products this October.
Produce managers can visit USApple.org/national for professionally designed banners, posters and a pairing menu that can help them cross-merchandize U.S. apples and apple products with Jif, Smucker’s and Marzetti products.
“The unique point-of-sale materials will help produce managers bring the pairing party concept to life,” Allison Parker, director of consumer health and education at the U.S. Apple Association, the nonprofit trade association for the apple industry administering the display contest, said in a July 6 press release. “For instance, our downloadable menu spotlights apple varieties expertly paired with our sponsors’ products and other simple ingredients widely available in grocery stores. Incorporated into a display, this menu can really inspire consumers to experiment with U.S. apples, apple products and the featured ingredients. Plus, several of the pairings are conducive to in-store sampling.”
To be considered, participants must have a display in place for at least two weeks (14 days) between Sept. 1 and Nov. 30, 2011. Entry materials must demonstrate the use of apples, apple products and sponsored products, while also indicating sales increases.
Entries must be postmarked or e-mailed by Jan. 15, 2012, and winners will be announced on or before Jan. 31, 2012. For registration details, visit USApple.org/national.