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Following the success of the Canadian Produce Marketing Association's 86th annual Convention & Trade Show, held in April at the Palais des Congrès de Montreal in Montreal, the association announced that with more than nine months to go before the 87th annual edition to be held in Calgary, AB, exhibit space has sold out and the association will add exhibit space to meet the continued demand.

The CPMA show, which welcomes exhibitors who are active within the Canadian fruit and vegetable marketplace, offers a distinctive blend of business, networking, development and educational opportunities while attracting a wide variety of attendees. The intimate style of the event offers a unique environment to grow business and relationships in a comfortable, friendly and familiar atmosphere.

CPMA is committed to delivering quality exhibitors and attendees, bringing key buyers to the trade show floor where over 26 percent of total attendance represents retailers, wholesalers and foodservice.

Balance is important and to that end, CPMA looks to measure the growth of the show to avoid producing an event that is too big and commercial and instead values an intimate and friendly environment.

CPMA's 2011 exhibitor survey results show a more than 94 percent rate of satisfaction among exhibitors in terms of CPMA's efforts to draw valuable traffic on their behalf while over 84 percent were satisfied with the volume and quality of traffic.

"With interesting exhibitors and an exciting business and social program, this event is not to be missed," CPMA's Calgary convention co-Chairman John Lancaster of Sysco Calgary, said in a July 8 press release.

Brian Hampton of The Produce People and co-chairman of the Calgary convention, echoed his enthusiasm saying, "The CPMA convention and trade show continues to be a unique opportunity to bring industry leaders together to network one on one with colleagues and potential partners, on a local, national and international level."

CPMA's Convention & Trade Show is produced in a cyclical fashion, visiting the same four cities - Montréal, Calgary, Toronto and Vancouver - across Canada every four years. As it takes on a different theme and attracts a variety of participants as both exhibitors and attendees in each case, the overall sustained development of the show, year after year, continues to be positive.

Although the 2012 Trade Show in Calgary is sold out, there is still time to seize the opportunity to exhibit in Canada's largest produce event as spaces are added, for a limited time and only as available, to accommodate demand from exhibitors.