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Philadelphia market open for business

by John Groh | June 06, 2011

The Philadelphia Wholesale Produce Market, home to 26 fresh produce merchants in a 700,000-square-foot wholesale facility, officially opened for business June 5. The new market is located at 6700 Essington Avenue in

A worker at the new Philadelphia produce market prepared an order for a customer on the opening day of the market June 5. (Photo courtesy of the Philadelphia Wholesale Produce Market)



“We are thrilled to be officially operating in our new market,” Sonny DiCrecchio, chief executive officer of the Philadelphia Wholesale Produce Market, said in a June 6 press release. “The years of planning and building have certainly been challenging, but in the end we have a one-of-a-kind facility that is open and ready to service customers.”

The new market provides high-quality, fresh produce to customers within a 500-mile radius of Philadelphia. With a state-of-the-art cold chain management system in place, the facility maintains temperature effectively, thereby supplying customers with fresher products and a longer shelf life.

“The delayed move to the new market simply provided the merchants with an opportunity to further plan logistically for a smooth transition,” John Vena Jr., a board member of the market and president of John Vena Inc., added in the press release. “It was great to see the expression on our client’s faces yesterday as we opened the doors to the new facility. It is a day that we will not soon forget and I’m honored to have been a part of this historical day.”

The previous market, located on South Galloway Street, officially closed at 4 p.m. on Thursday, June 2. The merchants at the new market proudly welcomed customers inside the first and largest fully refrigerated wholesale produce market in the world at 10 a.m. on Sunday, June 5.