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Mann Packing kicks off multiple summer promotions

by Gordon Hochberg | May 25, 2011

Shoppers are going to be heating up the grill, buttering the corn on the cob and whipping up their favorite summer coleslaw salads with Mann Packing's annual Summer Slaw Spectacular.

summer slawMore than 200,000 $1 instant-redeemable coupons will be applied to Mann's “Broccoli Cole Slaw” and “Rainbow Salad” products starting June 13. Consumers will save $1 with the purchase of any two of these items.

"This is one of our most successful promotions historically, with an 18 percent redemption rate the last two summers," Lorri Koster said, vice president of marketing for Mann Packing, said in a May 24 press release. "We know shoppers look forward to saving on staple items they use for favorite recipes they make for cookouts, barbecues, picnics and beach outings."

Also in June, Mann will offer a "Simply Summer Savings" on-pack promotion on its line of “Simply Singles” whole-leaf lettuce singles in three varieties: Red Leaf, Green Leaf and Romaine.

The 75,000 on-pack coupons will feature an offer to save 55 cents instantly off any one package of Mann's “Simply Singles,” which are perfect for summer staples such as salads, sandwiches and low-carb wraps, Ms. Koster added in the press release.

In July, Mann is participating in a wine promotion with multiple partners, when more than 150,000 neck hangers will be placed on bottles of Maschio Prosecco Brut beginning July 1, with an offer to save 55¢ off any Mann's fresh-cut vegetable product good through December 2011.

The joint promotion will also include a summer salad recipe featuring Mann's “Simply Singles.”

Ms. Koster suggested that Mann's retail customers leverage the multiple promotional offers this summer to create secondary displays, build barbecue meal-themed ads and create excitement overall in the produce department.