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FirstFruits Marketing receives award for community service

by press release | May 25, 2011

FirstFruits Marketing, based in Yakima, WA, was honored with the 2011 Association of Washington Businesses Award for Community Service in the area of education at the AWB spring meeting in Spokane, WA.


Naomi Loole, Deb Krueger and Keith Mathews of First Fruit Marketing with Lynn Townsend-White, the Association of Washington Businesses' chairman of the board.


FirstFruits Marketing, one of 16 Washington employers recognized, was selected based on its support of several youth education efforts in and around the Yakima area, including Union Gospel Mission, Young Life and Jubilee Youth Ranch.

These organizations provide education training for children in poverty, students affected by drug abuse or teenage pregnancy and students with troubled at-risk backgrounds.

FFM operates a business model that focuses on the quadruple bottom line, balancing people, profit, planet and the sense of purpose for employees and the organization.

This model has allowed the business to grow and donate at least 10 percent of its profits to support organizations that assist and empower individuals toward sustainable community and social change.

When commenting on the award, Keith Mathews, Chief Executive Officer of First Fruits Marketing remarked,

"We appreciate being recognized for our service, but more importantly we appreciate the opportunity to participate in community change," Keith Mathews, chief executive officer of FirstFruits Marketing, said in a press release. "We believe that every child is a beacon for the future and deserves an opportunity to reach their full potential through education."