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Steve Probstfield joins Clifford Produce as director of business development

by John Groh | May 17, 2011

Steve Probstfield, a produce industry veteran with more than 40 years of experience working with fresh fruits andvegetables, has joined greenhouse grower Clifford Produce, based in Ruthven, ON as director of

Steve Probstfield
business development. He will be based in Springfield, MO.


Mr. Probstfield will be responsible for national account development, including building supply chainpartnerships with foodservice and retail operations. He will also help the company to identify and satisfy customer needs and to manage product quality.

"We are thrilled to welcome Steve to our team," Chris Jacobs, president of Clifford Produce, said in a May 16 press release. "He will help us to ensure that Clifford continues to provide safe, consistently high quality, and fully traceable greenhouse vegetables for our clients."

Mr. Probstfield recently stepped down as chief operating officer of NationFresh LLC, where he was responsible for managing all sales and marketing and business development efforts for tomatoes and vegetables. Prior to his five-year stint at NationFresh, he spent 36 years with Sunkist Growers Inc. in various managerial roles, including director of foodservice sales.

"I am very excited and pleased to have the opportunity to be joining Clifford Produce," Mr. Probstfield said in the press release. "Clifford has proven itself an industry leader in terms of product quality, food safety, commitment to Good Agricultural Practices, traceability and distribution. And despite its big grower capacity, Clifford is still committed to the 'family farm' way of doing business. I look forward to helping Clifford develop relationships within the industry and providing the superior quality produce that people have come to expect from the Clifford name."