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PMA names new PR director

by (Press Release) | May 11, 2011

The Produce Marketing Association announced that 20-year public relations veteran, Glenn Boyet, has joined its staff as senior director for public relations. In his new role, Mr. Boyet will strengthen and broaden the awareness of PMA's brand and the value it provides to the global produce industry through its outreach programs to members, media and government.

Mr. Boyet comes to PMA with a 20-year background in public relations, government affairs and public policy in the financial services and information technology industries as well as with leading member and trade associations.

Most recently, he was head of public relations, worldwide, for the Project Management Institute, where he directly oversaw media and analyst relations, executive speechwriting as well as bringing such luminaries as President William J. Clinton to speak at its annual conference in 2010.

Prior to joining PMI, Mr. Boyet spent eight years heading global corporate communications for Micro Focus International, plc, the UK- based application development and modernization organization. He has also provided marketing and communications expertise at DSG Inc. the PCI Security Standards Council, Mellon Financial Corp. (now Bank of New York Mellon), the Federal Reserve Bank of St. Louis, Ernst & Young, Arnold and Porter and for the late U.S. Sen. Daniel P. Moynihan.

Mr. Boyet began his career as a sports reporter with a weekly newspaper in Yorktown, NY, and later at WFUV-FM in New York, where he also produced political and city interest programming.

"Glenn brings not only significant public relations expertise to drive strategic communications programs, but gives PMA a leader in global public relations activities," Bryan Silbermann, PMA president and chief executive officer of PMA, said in a May 9 press release. "His mission to create greater value for our members through a broad array of communications activities will only serve to help position PMA as the thought leader for the produce industry."

Mr. Boyet reports to Lorna Christie, executive vice president and chief operating officer, and works closely with PMA staff and volunteers including member relations, marketing and business development. In addition, he also works with PMA's government relations team to attract interest in the work PMA does advocating on behalf of members.

"The produce industry and the health and safety of the global produce supply continue to find PMA the voice of the entire supply chain," Mr. Boyet said. "I understand the great impact both traditional and social media are playing across all industries and I look forward to putting my skills to work to help PMA expand the value and service we provide to members around the world through innovative communications programs."

Born in the Bronx, NY, and a native of Somers, NY, Mr. Boyet received his bachelor's degree in political communications from George Washington University in Washington, DC, and his master's degree in public communication from Fordham University in New York. He has also completed his doctoral coursework and examinations in communication from the University of Missouri in Columbia, and held a communications fellowship at Kent State University in Kent, OH.

He has spent more than five years teaching university level communications full-time and mentoring student athletes, several of whom have played professional basketball and football. He continues to teach students part-time in public speaking and mass media.

Mr. Boyet is based in PMA's headquarters in Newark, DE, and resides with his daughter in Glen Mills, PA. He is an active basketball coach for girls at the elementary, middle school and Amateur Athletic Union level and volunteers his time as a sports public address announcer for local area universities and high schools.