Starting with Vidalia onions and Georgia blueberries, Georgia commodities will fly high this summer with Atlanta-based Delta Airlines.
The produce pairing will appear on overhead and seatback monitors via the Delta Airlines In-flight Entertainment Network the month of May, a key selling month for both. Georgia peaches and Georgia watermelons will follow suit in June as part of the four-commodity marketing partnership.
“For several years, I and the other commodity group leaders have said that we need to pool our resources more often to spread the word about these delicious Georgia products,” Wendy Brannen, Vidalia Onion Committee executive director, said in a press release. “What better way to showcase nationally our products than putting them in front of captive in-flight audiences?”
The four commodities will be featured in two-minute video spots that the commodity groups helped produce. The spots will air during an estimated 17,375 Delta flights, seen on overhead screens directly after the in-flight movie by more than 2.6 million passengers. They will also be an option on seatbacks as part of the Delta Lifestyle 365 show, which reaches an additional 1.5 million passengers per month. Delta’s Sky magazine and the Delta entertainment web site will tout the commodities as well.
The collaborative effort emerged through the Georgia Fruit & Vegetable Growers Association and the “Georgia Grown” umbrella.
“This Delta Airlines alliance is the type of high-profile exposure that we’re seeking for the ‘Georgia Grown’ brand,” Charles Hall, executive director of the Georgia Fruit & Vegetable Growers Association, added in the press release.
Within the in-flight segment, Delta passengers will be given a web site to visit, www.gagrown.us, for more information.