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Ocean Spray offers consumers key to unlock a sparkling surprise

by press release | May 04, 2011

Spring is officially here, and the juice experts at Ocean Spray want to sparkle up the season with more than just warm weather.


ocean spray
In a first for the Ocean Spray cooperative, a commercial will debut on-line and will feature the comical character growers in a bog promoting Ocean Spray’s sparkling juice drinks. During the month of May, consumers have the opportunity to win samples of the drinks as well as gift cards and a trip to New York City. (Photo courtesy of Ocean Spray)
Through the end of May, the grower-owned cooperative is bringing Ocean Spray sparkling juice drinks from the bog to Facebook through its “Make Your Spring Sparkle” campaign, where fans will be encouraged to share how they plan to add that extra sparkle to their spring through a series of contests, giveaways and promotions on Spray.


To kickoff the promotion, Ocean Spray will premiere its new Sparkling TV commercial on-line by inviting fans to unlock the commercial. Ten thousand fans will have to “share” in Ocean Spray’s on-line spring celebration on Facebook and Twitter to view the new commercial.

This is the first time the cooperative will debut a commercial on-line featuring the comical character growers from the bog.

“The initial response to our sparkling juice drinks has been extremely positive, so we wanted to continue to give consumers something to look forward to,” Ken Romanzi, chief operating officer at Ocean Spray, said in a press release. “Consumers have been asking us to develop a sparkling cranberry juice for some time and with the great response we received with our initial Facebook sampling promotion (110,000 samples were given away in nine days), we’ll continue rewarding our fans in new and exciting ways.”

Over the next five weeks, fans will have an opportunity to win additional prizes, including sparkling juice drinks, gift cards and a trip to New York City.

During select moments of the campaign, Ocean Spray will also surprise fans with a pop-up tab on Facebook inviting them to share a can of the latest Sparkling Juice Drink with loved ones through Ocean Spray’s “send a sample to a friend” program. Contest and promotion details will be available at Spray.

Campaign background

Ocean Spray’s “Make Your Spring Sparkle” campaign is an extension of its recent Facebook initiative in which the cooperative gave away 110,000 Sparkling samples to its Facebook fans. Fans will receive their samples this month and are invited to visit Ocean Spray at and for details on more exclusive giveaways, contests and other special offers this spring.

Ocean Spray sparkling juice drinks are available in original and diet cranberry and pomegranate-blueberry flavors and are made with real fruit juice with no artificial colors, flavors or preservatives.