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European Flavors launches in Canada

by John Groh | April 14, 2011
European Flavors, a promotion funded by the European Union, the Italian government and Centro Servizi Ortofrutticoli, the marketing arm for Italian growers, held a reception April 13 in Montreal, which was hosting the annual CPMA convention, to announce its expansion into Canada. Sponsored by Montreal-based Agri-Mondo, the exclusive Canadian produce distributor of CSO members, the event drew attendees from the Canadian produce industry as well as officials from participating Canadian retail chains Sobey’s, Metro Richelieu Inc. and Jardin Mobile. At the reception were Adriana Borsellino and Joe Borsellino (third from left) of Agri-Mondo, Damieno Stefanutti (second from left) of Metro and Joe Didiano of Sobey’s. (Photo by John Groh)