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Mann Packing launches spring promotions

by John Groh | April 05, 2011

Mann Packing is supporting its sales program with multiple promotions the next three months.

Starting in mid-April, Mann, based in Salinas, CA, will place instant redeemable coupons on 100,000 packages of eight-ounce stringless sugar snap peas and 12-ounce green beans. The offer is good for $1 savings for any two packages of the Mann's products purchased. This annual promotion is historically a success nationwide; the 2010 redemption rate was 18 percent.

Mann IRCBeginning in May, Mann will partner with Litehouse Foods to offer a $1 IRC for any Litehouse product with the purchase of Mann's Simply Singles and Broccoli Slaw products. The IRC features a fiesta salad recipe to leverage Cinco De Mayo sales, as well as national salad month.

This is the first of three cross promotions scheduled with Litehouse Foods in 2011. A similar promotion will take place with Mann and Litehouse in Canada in May.

Also in Canada, Mann Packing is participating in a cross-promotion with Janes unbreaded frozen chicken. Beginning April 1, shoppers can save $1 on Janes frozen chicken products with the purchase of any two Mann's fresh cut vegetable products. The offer is good through the end of the year.

Janes is a leading frozen chicken brand in Canada. The company's goal, to provide families with a range of wholesome and nutritious products to build meals that are quick and easy to prepare but still great tasting, is in line with Mann's goals, according to Lorri Koster, vice president of marketing for Mann Packing.

"This is a great way to reach moms and kids just in time for summer barbecue season," Ms. Koster said in an April 4 press release.