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Tom Lange Co. International Inc. announced March 14 the renaming of its Watsonville, CA, sales office from Beach Street Sales to Seven Seas Berry Sales.

“We are going to align this office not only with strawberry growers but also with the import arm of the Tom Lange International Inc. d/b/a Seven Seas Fruit, to better take advantage of global berry production,” Mike Smith, executive vice president of Tom Lange Co. Inc., said in a March 14 press release. “The sales team in Watsonville is very enthusiastic about the changes and future sales opportunities.”

Alan Tagami, vice president of sales for the newly named entity, added in the press release, “One of the things that we are most excited about is that we will again be working with Fritz Koontz and selling his Santa Cruz Berry Farm’s strawberries. We have had a long relationship with Fritz and are looking forward to a strong future together. Even with the amicable ending of our association with Beach Street Farms, Seven Seas Berry Sales is working with high-quality growers throughout the state of California and will continue to offer year-round strawberry volume to our customers.

“We are talking to our customers and letting them know that our name has changed but the high-quality service that they have come to expect from us hasn’t,” Mr. Tagami continued. “The Seven Seas Berry Sales team is looking forward to a successful 2011 strawberry season.”