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Duda and FDOC look to get consumers cooking with Florida citrus

by PN Staff | February 23, 2011

In conjunction with the Florida Department of Citrus, Duda Farm Fresh Foods announced a promotion that will feature a coupon on its bags of Florida citrus for a free Florida citrus cookbook.

"This is a great opportunity to bring additional value to the consumer," Mark Bassetti, senior vice president of Duda Farm Fresh Foods, said in a Feb. 22 press release. "Offering a free Florida citrus cookbook is a convenient way for consumers to explore the variety of options our citrus products provide."

The coupons will be included on "Dandy" brand Florida oranges, tangerines and grapefruit. After purchasing a three-pound (or larger) bag of these citrus products, a consumer can redeem the coupon along with receipt of purchase to the FDOC for his or her free Florida citrus cookbook.

Sam Jones, citrus operations manager for Duda Farm Fresh Foods, said in the press release, "Our fresh fruit production has been excellent this year and great tasting. We have a good remaining crop to pack from now through the end of June so this promotion couldn't have had better timing."

The cookbook is filled with 34 recipes and color photos including contemporary citrus dishes as well as traditional favorites. In addition the cookbook contains information about citrus nutrition, varieties, seasonality, selection and storage.

The coupons must be redeemed with the FDOC by May 31. For more promotion details, visit

Duda Farm Fresh Foods is the exclusive marketing agent for Peace River Packing in Fort Meade, FL. This family-owned-and-operated grower-shipper of fresh Florida citrus has been in operation for 82 years.