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Green Giant Fresh launches fresh citrus program

by Gordon Hochberg | February 17, 2011

VISALIA, CA -- Growers Marketing LLC recently appointed The Fruit Exchange LLC as its exclusive sales agent for Green Giant Fresh citrus for all of North America.

The initial emphasis will be on navels and lemons in the first quarter but will be expanded to include additional category offerings as the program develops. Lobue Citrus, headquartered in Lindsay, CA, will begin packing "Green Giant Fresh" brand citrus the week of Feb. 14, according to Green Giant press release.

Based here, The Fruit Exchange is an affiliate of Rast Produce Co. Inc. and Green Tree International Inc. The combined entities have over 100 years of citrus sales experience. They offer all varieties and pack styles of citrus, and provide transportation services and distribution to most major cities throughout North America year round.

"We are excited about the partnership with The Fruit Exchange and look forward to offering consumers the same trusted brand in citrus as we do in fresh vegetables," Woody Johnson, general manager of Growers Marketing, said in a Feb. 14 press release. "With LoBue Citrus as the initial independent packer for Green Giant Fresh, we are confident we will be upholding the highest quality standards of the brand."