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Produce industry recognizes first lady's nutrition leadership on Let's Move! anniversary

by Editor | February 08, 2011
WASHINGTON -- Tom Stenzel, United Fresh Produce Association's president and chief executive officer, offered the support and congratulations of the fresh fruit and vegetable industry to Michelle Obama on the first anniversary of her groundbreaking Let's Move! initiative.

"With Let's Move!, the first lady has raised our nation's awareness about the value of a healthy, nutritious lifestyle for America's children. The Let's Move Salad Bars to Schools initiative, announced by Mrs. Obama in November, brings additional focus to the importance of better nutrition in our nation's schools," Mr. Stenzel said in a Feb. 9 press release.

"Research has shown that kids, given a variety of choices of fruits and vegetables in a salad bar, respond by trying new items, incorporating greater variety in their diets, and increasing their daily consumption of fruits and vegetables. United Fresh congratulates the first lady for her accomplishments with Let's Move! and thanks her for her ongoing promotion of fresh fruits and vegetables in schools. We look forward to the progress ahead as we work toward creating a healthier future for our kids," he added in the release.

With support from the first lady and Let's Move!, United Fresh, the National Fruit & Vegetable Alliance and the Food, Family & Farming Foundation, collaborated in November 2010 to launch Let's Move Salad Bars to Schools (, a comprehensive grassroots public health effort to mobilize and engage stakeholders at the national, state and local levels to support salad bars in schools. With the goal of significantly increasing children's fruit and vegetable consumption through school salad bars, Let's Move Salad Bars to Schools is committed to 6,000 salad bars to schools across the country over the next three years.