LODI, CA -- In the 1980s, Chiles Wilson and Brian Machado took over
ownership of All State Packers. They built their business growing and packing
Bartlett pears and Bing cherries, primarily in the Sacramento River and Lodi
regions of California.
Fast-forward to the present day, and All State Packers is among the world's
larger growers and marketers of pears, and one of California's leading
shippers of cherries and asparagus. Nearly 30 years after taking over the All
State operation, Messrs. Wilson and Machado are announcing exciting
strategic changes to their operation and staff as it readies for the future.
"Over the past few years, our growth forced us to evaluate how we do
business from top to bottom," Mr. Wilson said in a Feb. 2 press release. "We
have fine-tuned our operation from the orchards through marketing, to the
point where we feel we are the best at what we do. And now, with the
dissolution of the California Pear Advisory Board marketing program, we have
assembled what I think is the best team in the business and created our own
strategic marketing effort."
Three internal promotions are at the center of the organization's change:
Patrick Archibeque, previously All State's chief operating officer, has been
promoted to chief executive officer; Peter Craig, previously All State's
production manager, has been promoted to chief operating officer; and
Larelle Miller, previously All State's leading sales representative, has been
promoted to sales manager.
"This is an excellent team to lead -- a passionate, veteran team of pear and
cherry experts," Mr. Archibeque said in the release. "Not only have we
promoted from within, but we've brought in Ken Carter, previously with
Sabroso and Carter Thomas, as marketing strategist, and David Anderson of
Anderson Fruit Sales & Marketing to lead business development and
merchandising efforts. We've also tapped veteran fresh produce brand
development specialists MJR Creative Group to add power to our program."
The organization's change will be evident even in its name, as All State
Packers sets aside years of history to rename itself Rivermaid Trading Co.
"The name All State Packers is no longer representative of the where the
organization is today and certainly not indicative of where we are headed,"
Mr. Archibeque explained in the release. "The company is not only a packing
operation, it has its own farming operations, it manages a number of grower
relationships and it has been reorganized as a sophisticated year-round
marketing company. 'Rivermaid' is a legacy label of All State Packers dating
back to the 1930s, and has long been a part of our company culture and
DNA. Rivers are the life source of every agricultural region in the world, and
we feel Rivermaid Trading Company is a fitting name for an emerging global
fresh produce company."
"We are 100 percent focused -- the entire operation -- on the retail
customer's needs and on delivering a product that is consistently satisfying to
consumers," Ms. Miller said in the release. "This organization's best years are
in front of us, and I'm excited to introduce this hot new company to
The brands shipped under the new Rivermaid Trading Co. name will include
“Rivermaid,” “Blue Anchor,” “Golden Glow,” “Joe Green,” “Pixie Pears,”
“Quercus Lake” and “Redwood Empire.”