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WASHINGTON -- The produce industry will be closely watching Jan. 31 when the Obama administration releases the long-awaited 2010 Dietary Guidelines for Americans.

The Dietary Guidelines, which are published jointly every five years by the U.S. Department of Health & Human Services and the U.S. Department of Agriculture, are the basis of federal food and nutrition policy and nutrition assistance programs. The document represents the latest, science-based nutritional and dietary advice for consumers.

The produce industry praised the government when the 2005 guidelines urged consumers to increase consumption of fruits and vegetables up to 13 servings a day. But the industry has also expressed disappointment with the Dietary Guidelines for not using better messages to motivate behavior changes.

Agriculture Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius will discuss the 2010 Dietary Guidelines Jan. 31 at George Washington University. Stakeholders may view the event via webcast at www.usda.gov/live. Copies of the 2010 Dietary Guidelines for Americans will be available at www.DietaryGuidelines.gov immediately following the press conference.