Agricultural producers from across the Northeast will convene March 1-3 in
scenic Sturbridge, MA, for Harvest New England Association's third biannual
marketing conference and trade show. The theme of the 2011 event is "The
Expanding New England Farm Enterprise: Reaping More from What We Sow."
This unique conference targets New England farmers interested in learning
new marketing techniques and fine-tuning existing business strategies. Over
25 educational sessions will cover a wide range of topics including social
media use, funding opportunities, customer relations, value-added products
Pre-conference workshops March 1 will include USDA Good Agricultural
Practices training and ideas for effective farmers market management.
Retail marketing expert John Stanley will deliver the keynote address March 2.
Mr. Stanley will explain concepts of profitable merchandising and display, and
will provide practical tips for increasing sales.
On March 3, Vermont farmer Ben Hewitt, author of "The Town that Food
Saved," will discuss the potential that farms and producers have to revitalize
their communities and keep money circulating locally.
A trade show of nearly 100 vendors will run March 2-3, providing information
on the latest products and services for the agricultural community. Attendees
will have ample opportunity to visit the trade between conference sessions.
The event will be held at the Sturbridge Host Hotel & Conference Center. Over
800 attendees attended the second conference in February 2009; even more
are expected to turn out in 2011. For a complete schedule or to register, visit
The conference and trade show are sponsored by Harvest New England and all
six New England state departments of agriculture in collaboration with the
Cooperative Development Institute, the University of Connecticut Cooperative
Extension System, the Federation of Massachusetts Farmers' Markets, the
Rhode Island Center for Agricultural, Promotion & Education, and the
University of New Hampshire Cooperative Extension.