Mann partners with Litehouse to promote Chinese New Year

by | January 17, 2011
SALINAS, CA -- Mann Packing Co. Inc. is collaborating with Litehouse Foods to promote the Chinese New Year.

Starting Feb. 1, 150,000 six-ounce trays of "Broccolini" will carry an in-pack offer. The inserted offer features three Asian-inspired recipes -- Kobe Beef Broccolini, Sweet & Spicy Chicken Stir Fry, and Sesame Salmon with Sugar Snap Peas & Mango -- and a $1 off coupon toward any Litehouse dressing.

In May, the two companies are planning a second cross-promotion for National Salad Month featuring an instant redeemable coupon and joint recipes. A third joint promotion is also planned for October.

"Shoppers are looking for value as well as creative meal suggestions," Lorri Koster, Mann's vice president of marketing, said in a Jan. 18 press release. "Litehouse products are a great complement to Mann's fresh-cut vegetables, generating significant activity for the produce department."