PORTLAND, OR -- As of Jan. 28, Dennis James will leave his post as director
of marketing at the Pear Bureau Northwest in order to take a brief break in his
career so that he can focus on his personal life.
Since joining the Pear Bureau Northwest staff in the fall of 2001, Mr. James
has been instrumental in modernizing the domestic marketing program for
Northwest pears. During his tenure, he instituted a state-of-the-art, in-
house data system that provides deep category analysis. This data system is
the backbone of customized retail programs that allow methodical growth of
Northwest pear profits season over season, the organization noted..
In addition, under his leadership, the average number of varieties on display
have expanded, and nearly 50 percent of Northwest pear displays are now
positioned in the highly sought-after front of the produce department. With
these advancements, along with many others, Mr. James has increased the
domestic market share for Northwest pears to 68 percent from 61 percent of
the total pear crop.
"Dennis led the domestic pear program for 10 seasons, transitioning the
program in dramatic ways," Pear Bureau Northwest President Kevin Moffitt
said in a Jan. 14 press release. "Under his direction, our regional marketing
managers have been able to supply retailers with meaningful, actionable data
and information. Dennis has instituted many changes that will be beneficial to
the industry in the years to come, and we wish him well in his new
Mr. James added in the release, "It has been an honor to be associated with
the Northwest pear community. I want to take a break at this moment in time
as I prepare to seek new challenges on the horizon."