River Ranch debuts Heritage Blend salad greens
by | January 03, 2011
River Ranch Fresh Foods LLC, a leading processor of value-added salads and
fresh-cut produce, announced the availability of a proprietary new salad
blend that offers a robust and distinctive alternative to traditional spring mix.
Heritage Blend, a specially formulated variety of petite red and green lettuces,
features a medley of compact leaves in an array of shapes, textures and
vibrant colors. While crisp and full in appearance, Heritage Blend provides a
smooth and delicious eating experience —the perfect foundation for a
multitude of salad combinations.
"You can see that Heritage Blend has great plate appeal with its colorful,
hearty, bite-size leaves," Kim St. George, director of marketing for River
Ranch, said in a Jan. 7 press release. “However, what you can't see is the
extent of its nutritional benefit. Heritage Blend is rich in vitamin A, vitamin C
and iron, and has a great taste for foodservice operators and retailers who are
looking for something new.”
River Ranch spent more than two years developing the ideal balance of rich
flavor, color, texture and nutritional value by partnering with an international
seed company. The result was an exceptional blend that provides 25 percent
more volume on the plate and three to four additional days of shelf life than
traditional spring mix.
The product was initially introduced to customers at the Produce Marketing
Association’s Foodservice conference last July and created substantial interest
at PMA’s Fresh Summit in October.
Heritage Blend is now shipping in a one-pound foodservice bag and will be
available in late January in a retail-size clamshell for private label and under
the “River Ranch” brand.