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'Sunkist Smiles' debuts to rave reviews

by | January 03, 2011

Sunkist's easy-peeling "Sunkist Smiles" clementines and mandarins are greeting shoppers this winter in a variety of new, brightly colored packaging.

The fruit is packed with nutritional benefits. Two clementines have 290 percent the recommended daily value of vitamin C and 400 milligrams of potassium. The medium-sized fruit, which has a smooth, glossy, deep- orange exterior, separates easily into eight to 12 juicy segments that taste of apricot nectar.

“We’re branding these popular citrus varieties for easy recognition, both of our product and of the fact they are easy, fast, fun, good-for-you snacks that also deliver an abundance of nutritional value,” Dean Troxell, director of packaging at Sunkist, said in a Jan. 12 press release.

The packaging has eye-catching graphics of happy, smiling children and peeled fruit segments. It is featured on a variety of package sizes that include the five-pound bag-in-the-box tray; Giro grab ’n go bags in two-, three- and five-pound sizes; and master cartons that hold the smaller packages.

“The new packaging gives everyone a reason to smile,” Mr. Troxell added in the press release. “And we’ve heard from retailers that it has special appeal to moms with young children.”