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Wahluke Produce Inc., headquartered in Mattawa, WA, grows conventional russet Norkotahs for the fresh market. Sales Manager Scott Nesbit said that the company's early season crops were somewhat affected by cool, wet weather in the Pacific Northwest this season. "But our later planted fields did really well," he told The Produce News Jan. 4. He expects potato volume for the 2010-11 season will be down approximately 14 percent when compared to last season.

Wahluke Produce markets potatoes under the “TATOES” brand, selling to a full range of customers. “We ship mostly Washington and the West Coast of the United States and western Canada,” he stated. “We also export to Hong Kong, Singapore and Malaysia. The export market for us keeps growing each year. It’s one of the few places that Washington has the freight advantage to.”

The company has a Facebook page for its “TATOES” brand. “Customers and fans can leave us comments,” Mr. Nesbit said. The company’s web site is currently being redesigned.