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Nixa, MO-based Market Fresh Produce LLC has appointed Mike Kemp its new chief operations officer. He brings a wealth of experience to Market Fresh that includes over 26 years in the produce industry.

Mr. Kemp's most recent position was vice president of perishable procurement for Save-A-Lot Ltd. in St. Louis.

Prior to that position, he was director of produce and floral for Supervalu Inc. He has also served in numerous board positions including on the advisory committee to the U.S. secretary of agriculture, the United Fresh Fruit & Vegetable board and the Produce Marketing Association retail committees. He was also chairman of the board for the Produce for Better Health Foundation. In his new role with Market Fresh, Mr. Kemp will report to Steve Phipps, the firm’s chief executive officer.

Mr. Kemp will oversee the company’s national campaign, aiming to become the leading produce trade brand in the industry.

Market Fresh currently ships products to 42 states and has created a national footprint for premium-quality products, best-in-class packaging and outstanding service levels. The company has developed a national supply network that provides both retail and foodservice clients with an array of premium products, traceability, contract pricing, vendor-managed inventory and category-management consulting.

Mr. Kemp will play a leading role in introducing the national supply network Market Fresh has assembled to an array of new clients in both retail and foodservice.