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River Ranch debuts Heritage Blend salad greens

by | January 11, 2011
River Ranch Fresh Foods LLC, a leading processor of value-added salads and fresh-cut produce, announced the availability of a proprietary new salad blend that offers a robust and distinctive alternative to traditional spring mix. Heritage Blend, a specially formulated variety of petite red and green lettuces, features a medley of compact leaves in an array of shapes, textures and vibrant colors. While crisp and full in appearance, Heritage Blend provides a smooth and delicious eating experience - the perfect foundation for a multitude of salad combinations. "You can see that Heritage Blend has great plate appeal with its colorful hearty bite-size leaves," Kim St George, director of marketing for River Ranch, said in a Jan. 7 press release. “However, what you can't see is the extent of its nutritional benefit. Heritage Blend is rich in vitamin A, vitamin C and iron, and has a great taste for foodservice operators and retailers who are looking for something new.” River Ranch spent more than two years developing the ideal balance of rich flavor, color, texture and nutritional value by partnering with an international seed company. The result was an exceptional blend that provides 25 percent more volume on the plate and three to four additional days of shelf life than traditional spring mix.

The product was initially introduced to customers at the Produce Marketing Association’s Foodservice convention last July and created substantial interest at PMA Fresh Summit in October. Heritage Blend is now shipping in a one-pound foodservice bag and will be available late January in a retail-size clamshell for private label and under the “River Ranch” brand.