APTOS, CA -- Entering the Chilean Avocado Lovers Club national random
drawing gave Pueblo, CO, resident Jennifer Smith the hottest ticket in town:
two tickets and an all-expenses-paid trip to the 2011 Tostitos BCS National
Championship Game in Glendale, AZ.
The weekend of Jan. 8-9, Ms. Smith will head to Arizona to see the most
talked-about bowl game faceoff featuring the top two teams in the nation:
the undefeated Auburn Tigers vs. the undefeated Oregon Ducks.
"As an avocado lover and football fan, this couldn't have worked out any
better," Ms. Smith said in a Jan. 6 press release. "I'm excited. ... I get to see a
great game, am the envy of most football fans, and I get to nosh on
guacamole and avocado dishes at the pre-game tailgate party before the
Tostitos BCS National Championship Game tickets are currently selling for
more than $3,000 a piece at on-line ticket retailers, the release said. But by
entering and winning the Chilean Avocado Lovers Club national random
drawing, aspiring chef and full-time culinary student Ms. Smith and her guest
received an all-expenses-paid trip for airfare, transportation,
accommodations and, of course, entry into the Chilean avocado VIP luxury
suite to watch the No. 1 and No. 2 BCS ranked teams from some of the better
seats in the stadium.
"It's great exposure for Chilean Hass avocados to be a part of such a highly
anticipated and high profile bowl game," Maggie Bezart, marketing director of
the Chilean Avocado Importers Association, said in the release. "It gives our
other VIP attendees, who are representatives from major grocery retailers and
avocado importers, a direct pulse on a major consumer segment: our
guacamole-snacking football fans. With a chips-and-salsa snack, fresh
guacamole completes the perfect touchdown pass."
Open to all U.S. residents, consumers were able to join the Chilean Avocado
Lovers Club and enter the drawing during a five-month time frame beginning
Sept. 15, 2010. Ms. Smith was picked as the grand-prize winner, chosen out
of more than 5,100 total entries.
"I'm a huge avocado lover -- it's actually the first food I introduced to my son
as a baby -- and I use it frequently in my signature dish, which is an avocado
tart with avocado sauce and berries," Ms. Smith shared in the release. "This
trip is really a dream for me and for my guest, who is just as obsessed with
football as I am with avocados."
Through the sponsorships with the Insight Bowl, Tostitos Fiesta Bowl and the
2011 Tostitos BCS National Championship Game, Ms. Smith and hundreds of
thousands of other college football enthusiasts will learn about Hass
avocados from Chile at college football's biggest party and taste them first
hand at the Chilean Hass avocados-sponsored Fiesta Bowl Stadium Club
tailgate pre-game extravaganza prior to the Tostitos BCS National
Championship Game. Fans can also take photos with the Chilean Avocado
Man mascot at the tailgate parties prior to kickoff.
For more information about the Chilean Avocado Importers Association's
Tostitos Fiesta Bowl and Tostitos BCS National Championship game
partnership, visit www.chileanavocados.org. Additional information about the
Chilean Avocado Lovers Club is available by visiting
www.chileanavocadoloversclub.com. Or to become a fan of the Chilean
Avocado Lovers Club on Facebook, visit www.facebook.com/chileanavocados.
The Fiesta Bowl was the first organization to host three bowl games in one
post-season during the 2006-07 campaign, a feat it will achieve again
during the 2010-11 bowl season. The Insight Bowl, matching teams from the
Big 12 and Big Ten, was played Dec. 28, 2010, at Sun Devil Stadium in
Tempe, AZ. The Tostitos Fiesta Bowl took place Jan. 1, 2011, at University of
Phoenix Stadium in Glendale. And the 2011 Tostitos BCS National
Championship Game will kick off Jan. 10 in Glendale -- a record seventh
national championship game hosted by the Fiesta Bowl. All three games will
be televised nationally on ESPN.
Established in 2002, the Chilean Avocado Importers Association is composed
of Chilean avocado importers, exporters and producers. The association's
main objective is to conduct market development activities and promotions to
increase the consumption of Chilean Hass avocados in the United States
during the Chilean season, August through March. Chilean Hass avocados are
available throughout the fall and winter, when California avocados are out of