Limited volume of Rainier Fruit Co.'s Junami apple variety is available
commercially for the 2010-11 season, and Marketing Director Suzanne Wolter
said that the sweet-tart fruit will be in stores starting in late January or early
Ms. Wolter said that promotion of the late-maturing apple, which is bright
red, is being aimed at a youthful, active audience. She also explained that the
unusual name, with the accent on the last syllable, translates roughly to
"friendship and use" in several European Romantic languages.
Approximately 10,000 cases are going out this season, she noted. And as far
as the size profile, Ms. Wolter said, “It’s still too early to tell where the size
will fall” on the young variety.
As consumers become familiar with the Junami, they are also seeing new
display cartons and mini bags from the Selah, WA-based grower-shipper.
Printed on the packaging is the new QR, or quick response, code that allows
anyone with a Smartphone and proper software to snap a picture that will be
processed and link the user with web sites and even individual pages on sites.
Rainier is linking consumers with recipes, grower information, area
information and a video link for the Honeycrisp variety.
“We have several codes,” she said, adding that the QRs can be “changed as
often as needed.”
The company’s poly apple bags have been redesigned, and new cartons and
totes are also being produced.
“Our goal was to put more emphasis on health with our packs,” Ms. Wolter
said. By early 2011, a complete change-out from the previous designs will
have been implemented.
And as the new packaging and Junami are being floated into the marketplace,
the Lady Alice, introduced within the past couple of years, continues to make
significant consumer inroads.
“We have a winner with this fruit,” Ms. Wolter said. “It’s a fantastic apple, and
we start shipping it in March. Retailers have said they could move two to three
times the volume if we could produce it.”
Lady Alice is up 30 percent over 2009’s volume, and it is also available in
certified organic volume this season as well.