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W.P. Rawl's school foodservice program growing with LazyTown product license

by | December 12, 2010
Pelion, SC-based Walter P. Rawl & Sons Inc. is wrapping up the year, pleased to have provided over 3 million servings of "LazyTown" SportsCandy fresh fruits and vegetables to schoolchildren throughout the Southeast.

In 2009, W.P. Rawl partnered with LazyTown Entertainment to pack single- serve fruits and vegetables under the “LazyTown” brand. That partnership, along with the U.S. Department of Agriculture's Fresh Fruit & Vegetable program, has helped W.P. Rawl provide a variety of fruit and vegetable snacks to over 500 schools in eight states.

Ashley Rawl, director of sales and marketing for W.P. Rawl, said in a Dec. 7 press release, "As a father first, I understand the importance of getting kids to eat more fruits and vegetables -- at home and in school. The efforts of lawmakers to create more programs that put fruits and vegetables in the hands of kids is a good first step to changing the eating habits of America. Our job as growers is to make the products taste good and appeal to children. For us, that's where 'LazyTown’ fits in."

“LazyTown” is the global entertainment brand dedicated to kid's health. In the LazyTown television show, SportsCandy is what the healthy role models call fresh fruits and vegetables. For example, Sportacus, the show's main super hero, eats SportsCandy to gain energy. The result is that kids feel empowered to choose SportsCandy for themselves because LazyTown presents fruits and veggies in a fun, non-preachy way to kids. The LazyTown TV show airs in over 100 countries, and LazyTown has been partners with Nickelodeon in the United States since 2004.

"The opportunity to partner with LazyTown Entertainment has been amazing,” Mr. Rawl added in the release. “The ‘LazyTown’ SportsCandy brand is about more than fun; it's on-message, encouraging kids to eat right and get active.”

The “LazyTown” SportsCandy product line includes baby carrots, grape tomatoes, broccoli florets, celery sticks, sugar snap peas, sliced apples, red grapes and orange wedges. Available for retail or foodservice, the single- serve packages are available in bulk or in display-ready merchandising trays, and point-of-sale materials are available upon request.