Apio Inc. introduces festive vegetable trays for the holidays
by | November 14, 2010
The holiday season is arriving and Guadalupe, CA-based Apio Inc. has
dressed up a few of its more popular trays for the occasion. Beginning Nov.
15, "Eat Smart" is now featuring a festive holiday-themed label applied to all
U.S. shipments of “Eat Smart” 40-ounce classic vegetable trays and “Eat
Smart” 36-ounce veggie blend trays.
Each tray includes fresh vegetables and Apio's ranch dip. The specially labeled
holiday trays will be available at the firm's East Coast and West Coast
facilities through the end of December, coinciding with the period beginning
with Thanksgiving and continuing through New Year's Day.
Apio Inc. has long been a pioneer in the fresh-cut vegetable tray category,
and its “Eat Smart” brand is among the top-selling brands of vegetable trays
in the United States.
Consumers look for the “Eat Smart” brand because Apio delivers on their
expectations for high-quality, innovative and delicious fresh vegetables year
round. The holidays are the most popular vegetable tray season, and the
company is looking forward to helping its Eat Smart retailers and distributors
enjoy another year of great sales.
"The holidays are the prime time for entertaining both at home and at the
office,” Cali Tanguay, director of marketing and technology for Apio Inc., said
in a Nov. 15 press release. “This year, we decided to dress up our 'Eat Smart’
trays to make the presentation of a fantastic appetizer or snack selection even
more attractive. As we all know, fresh vegetables are a great finger-food item
for any gathering. Our special holiday labels bring a little extra festivity to
consumers looking for vegetable trays for their own entertaining or who are
grabbing a great last-minute item to take with them to their next event."