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Apio Inc. introduces festive vegetable trays for the holidays

by | November 14, 2010
The holiday season is arriving and Guadalupe, CA-based Apio Inc. has dressed up a few of its more popular trays for the occasion. Beginning Nov. 15, "Eat Smart" is now featuring a festive holiday-themed label applied to all U.S. shipments of “Eat Smart” 40-ounce classic vegetable trays and “Eat Smart” 36-ounce veggie blend trays.

Each tray includes fresh vegetables and Apio's ranch dip. The specially labeled holiday trays will be available at the firm's East Coast and West Coast facilities through the end of December, coinciding with the period beginning with Thanksgiving and continuing through New Year's Day.

Apio Inc. has long been a pioneer in the fresh-cut vegetable tray category, and its “Eat Smart” brand is among the top-selling brands of vegetable trays in the United States.

Consumers look for the “Eat Smart” brand because Apio delivers on their expectations for high-quality, innovative and delicious fresh vegetables year round. The holidays are the most popular vegetable tray season, and the company is looking forward to helping its Eat Smart retailers and distributors enjoy another year of great sales.

"The holidays are the prime time for entertaining both at home and at the office,” Cali Tanguay, director of marketing and technology for Apio Inc., said in a Nov. 15 press release. “This year, we decided to dress up our 'Eat Smart’ trays to make the presentation of a fantastic appetizer or snack selection even more attractive. As we all know, fresh vegetables are a great finger-food item for any gathering. Our special holiday labels bring a little extra festivity to consumers looking for vegetable trays for their own entertaining or who are grabbing a great last-minute item to take with them to their next event."