New Chilean Citrus Committee helping industry work together
by Tad Thompson | November 11, 2010
The Chilean Citrus Committee was formally created this summer, according to
Antoinette Chauveau, general coordinator of the group. The Chilean Citrus
Committee operates under the umbrella of the Chilean Exporters Association,
known also as ASOEX, which is headquartered in Santiago, Chile. Citrus
committee members represent about 70 percent of the country's export
Meeting Oct 17 with The Produce News at her committee’s booth at the
Produce Marketing Association Fresh Summit in Orlando, FL, Ms. Chauveau
said that Chile’s leading citrus exporters began working together on an
informal basis about three years ago.
She said that the largest 20 exporters made a formal pact "to work together
to improve their industry, to make marketing promotions and also to take on
the big challenge to improve quality. They are working to make high industry
standards" for the U.S. market.
The standards and quality programs are voluntary. She said that non-
members are encouraged to join committee members in offering specific,
high-quality standards to the international markets.
For Chile, the 2010 citrus export season “was very good,” she said. “We are
increasing the exportations constantly.”
Juan Enrique Ortúzar, chairman of the Chilean Citrus Committee, gave a
presentation on the group Oct. 15 in a Chilean fruit meeting held in
conjunction with the Fresh Summit.
Mr. Ortúzar indicated that Chile’s citrus exports have grown on a steady
annual basis since fewer than 10,000 tons were exported in 1995. In 2010
that total exceeded 120,000 tons. The one growth exception in the last 15
years was a slight dip in 2009, but 2010 exports exceeded the 2008 level by
about 8,000 tons.
According to Mr. Ortúzar’s bar chart, the United States received about 76,000
tons of Chile’s total fresh citrus exports in 2010. Oranges and clementines
each represented about one-third of the volume bound for the United States.
Lemons and mandarins accounted for virtually all of the remainder.