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Jamba Juice Co., a well-known healthy active lifestyle brand, and Sundia Corp., a leading produce brand, announced Nov. 8 that they have entered into an exclusive licensing agreement to develop and launch an innovative new line of proprietary "Jamba" branded fruit cups.

The two companies will leverage current health and wellness trends to create a line of great-tasting, better-for-you, nutritionally boosted fruit cups that can be eaten as a convenient snack or as a supplement to any meal. The product line is expected to launch in grocery, convenience and other retail outlets in early 2011.

“Our goal is to develop differentiated and innovative 'Jamba' branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives,” Julie Washington, vice president and general manager of consumer products at Jamba Juice Co., said in a Nov. 8 press release.

The new fruit cups come in three flavors — Ruby Red grapefruit, peach and pineapple — and provide the added benefit of a supplemental boost containing antioxidants for cell health, calcium for strong bones, and B vitamins for energy.

“Sundia is well-known for its ready-to-eat fruit and fresh produce products, and Jamba is at the forefront of developing outstanding fruit-forward products designed to make living healthier easy and enjoyable,” Dan Hoskins, chief operating officer and founder of Sundia Corp., added in the press release. “This new and unique product offering made with real whole fruit offers consumers an easier way to get a full offering of naturally wholesome fruit that is boosted for even more functional benefits.”