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Salinas, CA-based Colorful Harvest, one of the faster growing produce operations on the West Coast, has entered the value-added produce business and has hired a veteran product development director to drive the program.

The company's initial product offering, a new line of packaged green beans, was introduced at the Produce Marketing Association’s Fresh Summit convention in Orlando, FL, Oct. 16-18.

"Our company’s growth has been phenomenal, and our new packaged and value-added product lines will help solidify the national presence of our popular brand," Doug Ranno, Colorful Harvest’s chief operation officer and managing partner, said in an Oct. 14 press release. “The new packaging options for our innovative and colorful products will give shoppers a higher level of convenience.”

Product development and sales veteran Don Brumley has been brought onto the Colorful Harvest team as senior director of value-added business development.

“We are lucky to have someone with Don’s experience to drive this program,” Mr. Ranno added in the release. Mr. Brumley has had a career in the food and floral industries spanning over 30 years. Formerly with Ready Pac and Chiquita, among others, he brings a wealth of knowledge in product development and management of sales programs aimed at major grocery chains and clubstores.