Mann Packing creates director of trade marketing role
by | November 03, 2010
Jeff Stachelek joined Salinas, CA-based Mann Packing Nov. 1 to fill the firm's
newly created director of trade marketing position.
In the new role, Mr. Stachelek will manage customer-specific consumer
marketing activities, customized in-store marketing, specific go-to-market
strategies and oversee new item rollouts.
He joins Mann with more than 20 years of food-industry experience including
with the Hershey Co., where he held numerous positions of increasing
responsibility such as the director of category management and director of
business development-customer planning. Mr. Stachelek also spent time at
E&J Gallo as the director of sales and marketing solutions.
John Haydock, senior vice president of sales for Mann, said that the firm is
committed to building a world-class sales organization and that a key step in
that process was the decision to create a position to lead the company’s
"The director of trade marketing position will be responsible to lead the
development and implementation of an on-going category management
initiative, evaluation and improvement of trade promotion efficiency and
effectiveness, and the development and tracking of key account strategic
business plans," Mr. Haydock said in an Oct. 27 press release.
Mr. Stachelek holds an undergraduate degree in financial management from
Clemson and a masters of business administration degree from Columbia
State University. He works from the firm’s Salinas office.