Jardins Paul Cousineau shipping broccoli and cauliflower year round
by Joel Gebet | October 31, 2010
ORLANDO, FL — Les Jardins Paul Cousineau & Fils Inc. is known for its Quebec
broccoli and cauliflower programs, but some in the industry might not know
that the family-owned-and-operated firm has these items available year
While the St-Constant, QC-based grower-packer-shipper has not figured out
how to grow the items during the harsh Canadian winters, it has created a
California division named Bro-Quali Harvest Inc. that began operating two
years ago, which has allowed it to become a 12-month-a-year supplier.
The division is headed by Brent Peterson, who has 27 years of experience in
all facets of the industry and who serves as Jardins Paul Cousineau's "eyes and
ears on the ground," Pierre Dolbec, the firm’s new director of business
development and marketing, told The Produce News in an Oct. 17 interview,
here, at the Produce Marketing Association’s Fresh Summit International
Convention & Exposition.
“This gives us a major advantage, as it allows for consistent quality and an
almost-seamless transition” from our Quebec program to California, Mr.
Dolbec said, noting that the California office is a “value-added” offering for
its clients in Canada and the United States.
Jardins Paul Cousineau works with several growers, and inspects the fields or
the items themselves to ensure that the final products meet or exceed the
firm’s specifications, he said.
This allows Jardins Paul Cousineau to offer iceless shrink-wrapped broccoli,
iced and iceless broccoli, Asian and retail cut broccoli crowns, and cello
cauliflower during the winter months.
Mr. Peterson also oversees the broccoli shrink-wrapping operation at a
packing facility near Santa Maria, CA.
“This makes the procurement process much more reliable,” Mr. Dolbec said of
Mr. Peterson’s efforts, adding that other California vegetables can also be
obtained by Mr. Peterson for Jardins Paul Cousineau’s clients, which are
primarily located in Quebec, Ontario and the U.S. East Coast. “It takes the
surprises out of buying.”