Martha Stewart and Ocean Spray join to fight childhood hunger
by Joel Gebet | October 28, 2010
NEW YORK — Martha Stewart joined Ocean Spray Cranberries Inc. to fight
childhood hunger and host a pre-Thanksgiving meal inside Ocean Spray's Big
Apple Bog event held here Oct. 19 in front of the General Electric Building in
Ms. Stewart, founder of Martha Stewart Living Omnimedia and host of "The
Martha Stewart Show" on the Hallmark Channel, was joined by 45 children
from two New York City public schools at a 50-foot-long table that was in
the middle of more than 2,000 pounds of floating cranberries in the 1,500-
square-foot mock bog, which Ocean Spray used to recreate the beauty and
mystique of the cranberry harvest.
The fifth- and sixth-graders were treated to the meal of a lifetime, complete
with an array of fun, fall-themed crafts and kid-friendly Thanksgiving dishes,
prepared using Ms. Stewart’s recipes.
Ms. Stewart also taped a segment of her show at the bog, which will air Nov.
23 on the Hallmark Channel.
Ocean Spray kicked off its “Families Feeding Families” campaign that aims to
raise awareness of and end childhood hunger in the United States at the
event. The agricultural cooperative, a staple on American Thanksgiving tables,
also announced a partnership with Share Our Strength, a national non-profit
group that connects children with the nutritious food they need to lead
healthy, active lives.
Ocean Spray will share the bounty of its harvest this year, and together with
Share Our Strength has set a goal of seeing that every child has a seat at
those Thanksgiving tables.
“Keeping in mind that nearly one in every four American children isn’t
consistently receiving the food he or she needs to remain healthy, Ocean
Spray and Share Our Strength are inviting families across the country to join
their efforts in taking the No Kid Hungry pledge to end childhood hunger by
2015,” according to an Oct. 18 press release issued by Ocean Spray for the
event. “Consumers are encouraged to join the fight on-line by pledging to
make a difference in their communities at www.nokidhungry.org/oceanspray.”
The release continued, “Share Our Strength ensures children in need are
enrolled in federal nutrition programs, invests in community organizations
fighting hunger, teaches families how to cook healthy meals on a budget, and
builds public-private partnerships to end hunger, both nationally and at the
“Every child deserves a seat at the table,” Ms. Stewart said in the release.
“Today is about pledging to help people live better by providing children with
access to the food they need to live healthy, active lives. I’m proud to lend my
support to raise awareness for the cause and hope to inspire others to get
“In the world’s richest nation, no child should ever go hungry,” Larry Martin,
vice president of marketing at Ocean Spray, said in the press release. “There
are more than 700 grower-families in our cooperative, some third-, fourth-
and fifth-generation, all of whom place a high degree of worth on the next
generation. This fall, Ocean Spray growers are investing in the next
generation by sharing the bounty of their harvest and partnering with Share
Our Strength to end childhood hunger in America.”