The Produce Marketing Association recognized four exhibitors Oct. 17 at its
Fresh Summit International Convention & Exposition with "Best of Show"
awards for their exhibits' outstanding salesmanship and presentation
The awards were announced on the show floor Oct. 17 with presentations
made on the last day of Fresh Summit, held Oct. 15-18 in Orlando, FL.
Brooks Tropicals in Homestead, FL, and Del Monte Foods in San Francisco
were first- and second-place winners, respectively, in the Island Booth
Mooney Farms in Chico, CA, and Frieda’s Specialty Produce in Los Angeles
were first- and second-place winners, respectively, in the In-Line Booth
“These companies all prepared so well, paid attention to detail and execution,
and connected to their customers,” Bryan Silbermann, president and chief
executive officer of the association, said in an Oct. 18 press release. “Winning
the Best of Show awards is recognition of their world-class professionalism.
They should be very proud.”
Booths were judged by an anonymous team of industry members during show
hours Saturday and Sunday, Oct. 16-17, based on the following criteria.
* Booth presentation — integration of company identity in booth design;
design and graphic elements; clear communication of message to attendees;
and adherence to show rules and exhibitor guidelines.
* Product presentation — product displays and benefit messaging.
* Exhibit personnel — professional appearance and etiquette; engagement
with visitors; and adequate staffing.
First-place winners receive recognition on PMA’s web site, including multiple
photos and a press announcement; two seats at a VIP table and recognition
including a digital photo of the booth during the Monday general session of
the 2010 convention; a $250 credit toward their 2010 Fresh Summit bill with
PMA’s official general service contractor, GES; one complimentary full
registration to next year’s Fresh Summit in Atlanta; and a commemorative
Second-place winners receive recognition on PMA’s web site; two seats at a
VIP table during the day’s general session; one complimentary day pass for
2011 Fresh Summit; and a commemorative plaque.