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Brooks Tropicals and Mooney Farms win Best of Show awards

by | October 21, 2010
The Produce Marketing Association recognized four exhibitors Oct. 17 at its Fresh Summit International Convention & Exposition with "Best of Show" awards for their exhibits' outstanding salesmanship and presentation excellence.

The awards were announced on the show floor Oct. 17 with presentations made on the last day of Fresh Summit, held Oct. 15-18 in Orlando, FL.

Brooks Tropicals in Homestead, FL, and Del Monte Foods in San Francisco were first- and second-place winners, respectively, in the Island Booth category.

Mooney Farms in Chico, CA, and Frieda’s Specialty Produce in Los Angeles were first- and second-place winners, respectively, in the In-Line Booth category.

“These companies all prepared so well, paid attention to detail and execution, and connected to their customers,” Bryan Silbermann, president and chief executive officer of the association, said in an Oct. 18 press release. “Winning the Best of Show awards is recognition of their world-class professionalism. They should be very proud.”

Booths were judged by an anonymous team of industry members during show hours Saturday and Sunday, Oct. 16-17, based on the following criteria.

* Booth presentation — integration of company identity in booth design; design and graphic elements; clear communication of message to attendees; and adherence to show rules and exhibitor guidelines.

* Product presentation — product displays and benefit messaging.

* Exhibit personnel — professional appearance and etiquette; engagement with visitors; and adequate staffing.

First-place winners receive recognition on PMA’s web site, including multiple photos and a press announcement; two seats at a VIP table and recognition including a digital photo of the booth during the Monday general session of the 2010 convention; a $250 credit toward their 2010 Fresh Summit bill with PMA’s official general service contractor, GES; one complimentary full registration to next year’s Fresh Summit in Atlanta; and a commemorative plaque.

Second-place winners receive recognition on PMA’s web site; two seats at a VIP table during the day’s general session; one complimentary day pass for 2011 Fresh Summit; and a commemorative plaque.