Classic Salads, a supplier of gourmet baby leaf salads and specialty
vegetables, launched a new organic salad line for retail customers at the
recent Produce Marketing Association's Fresh Summit in Orlando, FL.
Established in 2000 by longtime Salinas Valley farmer Lance Batistich, the
Watsonville, CA-based company has become one of the faster-growing salad
processors in the industry, with 100 percent of its products grown in the
Historically focused on serving the foodservice category, Classic Salads said
that it is bringing proven farming expertise and dedication to customer
service to the retail marketplace.
In an Oct. 11 press release, Classic Salads said that a key element of entering
the retail segment has been the leadership of its new vice president of sales
and marketing, John Burge, a 20-year industry veteran who previously held
executive positions at Fresh Express, Earthbound Farm and Taylor Farms
before joining Classic Salads.
"With my years of experience in the salad category, I know that Classic Salads
is uniquely positioned for success with our new organic line," Mr. Burge said
in the press release. “'The Classic Difference’ is all about our ability to create
individualized programs for our customers as a grower, processor and
shipper. From custom salad blends to private-label packaging, we ensure our
value-driven products exceed consumer expectations to achieve retailer
The Classic Salads organic retail line features five-ounce clamshells of spring
mix, sweet baby lettuces, baby spinach, baby Romaine, baby arugula, a fresh
herb mix and a seven-ounce clamshell of Romaine heart whole leaves, in
addition to one-pound clamshells of baby spinach and spring mix. Retail bags
of all these varieties are also available, as are three chopped Romaine blends.
All gourmet varieties are packed under the “Classic Salads Organic” brand or