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ORLANDO, FL — Tony Tantillo, well known to television viewers in the metropolitan New York area as The Fresh Grocer for his segments on WCBS- TV about fresh produce, will also be the new spokesman for the Hunts Point Terminal Market.

"He is really terrific to work with," Myra Gordon, the market's executive administrative director, told The Produce News Saturday, Oct. 16, just prior to the opening of the Produce Marketing Association’s trade show, here, part of PMA’s annual Fresh Summit.

The Hunts Point Terminal Market is also working on a new web site and a partnership with Time Warner Cable, which will include 30-second spots. An official announcement by the Hunts Point Terminal Market on these and other developments is expected in early November, she said.