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CAROL STREAM, IL and ORADELL, NJ — Blue Book members will soon have convenient access to select content from The Produce News via Blue Book Online Services, making it easier and faster to thoroughly research trading partners.

A Blue Book listing, rating and business report are usually the starting places when produce professionals want to evaluate a new or existing supply-chain partner. In the near future, company records in BBOS will also include a chronological list of select articles from The Produce News that reference that company.

"Taken together, this convenient combination of credit, business and news simplifies and streamlines the process of making safe business decisions," said Jim Carr, president and chief executive officer of Blue Book Services Inc., based in Carol Stream, IL.

For example, when a Blue Book member has completed researching a potential buyer's financial rating and pay description, the user will be able to remain in BBOS and preview any recent articles referencing that company that appeared on web edition of The Produce News. Then, the user simply clicks on the appropriate hyperlink and a new browser window will open with the selected article on The Produce News’ web site, www.theproducenews.com.

“We are excited to be part of this cooperative venture with the produce industry’s leading credit-rating service,” said John Groh, editor and publisher of The Produce News, based in Oradell, NJ. “With the complexities of operating in today’s business environment, companies are looking for any advantage to help them run their businesses. The fact that Blue Book members will be able to access rating information as well as news with just a few clicks of a mouse on that same page is something that will become an indispensable tool on a daily basis.”

There will be no additional charge to access The Produce News content and articles through BBOS. It is simply one more benefit of Blue Book membership and another convenient gateway to The Produce News.

Although Blue Book and The Produce News are announcing this new working arrangement now, the links are currently in development and, following testing, is expected to be available later in the fourth quarter of 2010.