At this year's Produce Marketing Association Fresh Summit Convention &
Expositon in Orlando, FL, Dulcich & Sons is encouraging attendees to visit its
booth (No. 2089) and boost their sales by discussing its Harvest Hobgoblin
Merchandising Program — plus boost their energy with a hit from its free
The popular Harvest Hobgoblin Program, available again this fall, has peaked
considerable interest and will feature an all-new Harvest Hobgoblin Bin
available for 2011. In addition to the colorful and free-standing bin, the
merchandising materials include free Hobgoblin shelf danglers and Hobgoblin
colander bags, available for a slight upcharge. The new bag design acts as a
disposable colander, and is both an easy and effective way to rinse and store
the grapes for the consumer, while at the same time being less expensive
than some other counterparts now available in the industry for the retailer,
according to a recent press release.
And while the Hobgoblin program was originally created specifically for
Halloween, many retailers have commented that it’s a perfect fit for the fall
theme of their produce department and adds a little flavor to the programs
they already have in place.
And speaking of adding a little flavor to your life, Dulcich will be hosting a
free oxygen bar to perk you up after a long day on the PMA convention floor.
With a wide variety of fun-filled flavors to choose from, all themed after
Dulcich products — from Scarlet Bliss to Autumn Royale — you’re sure to find
a hit from any one of the fresh-scented stations certain to put a renewed kick
in your step as you roam the PMA Fresh Summit floor.
"As far as we know, it’s never been done before at PMA," Nick Dulcich,
president of Sunlight International Sales, Dulcich’s marketing arm, said in the
release. “Everyone’s invited to drop by our booth and not only hit us up
about the details of our exciting Harvest Hobgoblin program but to also take
a hit from our oxygen Bar to give themselves a lift.”
Also in the month of October, Dulcich & Sons is proud to be a participating
produce supplier in Pink Ribbon Produce, hosted by Harris Teeter. The unique
event is designed to raise awareness and money for the fight against breast
cancer during Breast Cancer Awareness Month. “We’re very proud to be part of
such a wonderful event that not only encourages people to eat healthier but
also raises money to help find a cure for a disease that affects so many every
year,” Mr. Dulcich said in the release.